Beyoncé has expanded her entrepreneurial empire yet again, and this time, she’s diving into the world of spirits with SirDavis Whisky. Named after her great-grandfather, Davis Hogue, SirDavis Whisky draws on Queen Bey’s family history and love of Japanese whisky, blending tradition with bold innovation. As if dominating the worlds of music, fashion, and beauty weren’t enough, Beyoncé is now set to conquer the whisky scene—and she’s doing it with style and substance.
SirDavis Whisky pays homage to Hogue, who was a farmer and moonshiner during Prohibition. He would stash bottles of whisky in cedar trees for friends and family to discover—a tradition that Beyoncé is now continuing four generations later. This time, the whisky is crafted in collaboration with Moët Hennessy, marking the brand’s first-ever internally developed spirit in the U.S.
Beyoncé shared her inspiration for SirDavis, saying, ‘When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.’ She also explained that her goal was to create a whisky that balances tradition with a unique, new flavor, allowing people to experience something unexpected in the category.
Crafted with the guidance of renowned Master Distiller Dr. Bill Lumsden, SirDavis Whisky boasts a distinctive 51% rye and 49% malted barley mash bill, resulting in a rich, buttery smooth flavor profile with a subtle spiciness and sweet undertones. Secondary maturation in sherry casks gives the whisky its bold, sophisticated finish. This careful attention to craftsmanship has already earned SirDavis accolades, including a ‘Best in Class’ award for American Whisky at the 2023 SIP Awards—impressive for a brand that hasn’t even hit global shelves yet.
And it wouldn’t be a Beyoncé venture without a signature aesthetic. The SirDavis bottle is as much a design piece as it is a vessel for exceptional whisky. Sleek curves, ribbed glass, and a bronzed horse medallion make the bottle a standout addition to any home bar. The bronzed horse is a subtle nod to Beyoncé’s roots and perhaps her Renaissance era, reminding us that her Texan pride is woven into every detail of this product.
SirDavis Whisky retails for $89 USD and will be available for pre-order via SirDavis.com. Come September 2024, the product will be distributed across the U.S., with select availability in airports (LAX, JFK, SFO) and international stores in London, Paris, and Tokyo.
This is not just another celebrity-branded spirit—this is Beyoncé making her mark on the whisky world in a way only she can.